As with all of our anciallary products we wanted to create synergy with our main advert in order to get our brand name known as fast as possible. With this being our aim we decided to use Avicii - Levels once more in our advert. By using this song so often people may begin to associate the song with our brand name and with it being a popular song they're likely to hear it quite often which is positive from our perspective.
Without the use of images to portray our message of bringing the colour into the workout we struggled to think of ideas. We decided to keep the idea similar to that in the main tv advert, but using sound effects and a narrator to describe the effects that drinking Regenerate can have.
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