Editing Our Sponsorship Sequence

After Researching sponsorship sequences and discovering that many have synergy with the TV adverts for that particular product we decided to try and use the footage we already had after filming our advert.

With the theme of bringing colour back into the workout present in our advert we decided to use the slow motion clip  as not only did it have relevance to the weather forecast which would be shown afterwards, it was also a shortened version of the one present in our TV advert which increases the chances of exposure to our brand.

Once again we had to remove the colour from the initial clip to continue the theme of bringing the colour back through the Regenerate drink and also to have a direct link to the brightening of the day that people hope that the weather will cause.

To keep the similarities with the TV advert we kept the same soundtrack. We wanted to have the lyrics the same as well because in this case it could have a double meaning. It implies that the drink gives you a good feeling and also that a good weather forecast can also give you a good feeling.

We wanted to include a voiceover for our sponsorship sequence to supplement the on screen footage. Adam recorded 'Regenerate, sponsors of ITV national weather.' This mentions our brand further as well as revealing what we are sponsoring. After we recorded the voice, we imported it into Garage Band and then altered the sound as well as the effect to make it sound more professional.

To accompany the voice over the on screen images we decided to edit the image that Adam made earlier originally for our main advert using 'ColourSplash' app. We added the text to the images which says the same message as the voice over and these pictures also continue the theme of black and white into colour as a result of the Regenerate drink.