TV Sponsorship Sequence

This is our finished sponsorship sequence for Regenerate. We feel that we meet many of the codes and conventions of sponsorship sequences in our own piece. As you can see it contains the footage from our main advert of Adam drinking in slow motion.  This similarity with our main advert creates synergy between our different forms of advertising in our campaign. This links all aspects together helping people to remember our product and brand name more easily. Our sponsorship sequence is 15 seconds which is perhaps on the limit for a sponsorship sequence. This is due to our product being newly released and needing to get the brand name known, any future sponsorship sequences may be shorter once our drink is established. There is no real narrative to this sequence just the assosciation with the narrative from our full advert. This link to our advert could be associated with the weather that we are sponsoring. The clip shows bringing colour back through drinking. This is similar to that the sun can bring the colour back into the day.