Codes and Conventions of Sponsorship Sequences

Most sponsorship sequences consist of an opening and closing sequence and sometimes with ones during the advert breaks.

Sponsor Sequences are typically:

• 10-15 Seconds Long, with break bumpers even shorter.
• Little or no Narrative
• Associate the brand with the channel or programme, sometimes including elements of the programme in the sponsorship
• References to the main TV advertisement. (creating synergy in the campaign)
• Use of Symbolism to get point across