Analysing Radio Adverts

The main element to this advert is humour. This particular advert targets IT workers through this advert. This has two benefits, one attracting those who do work in IT by saying they deserve a reward for their hard work, which other workers can also relate to despite it being specific to IT. It also uses the IT as part of the humour as if they are heroes which is accompanied by the heroic music in the background. This heroic metaphor is used to suggest that as a reward they should treat themselves to a Strongbow. The humour element makes it memorable as well as the slogan 'Bow Time Hard Earned' and the arrow sounds that are apparent on all of the forms of Strongbow adverts. Unlike many other forms of advert it is unknown what product is being advertised until the last few seconds. The advantage of this is that the brand name is fresh in the memory of the listener. However if the advert was disinteresting then this could have a negative effect as any listeners may have switched off come the end of the advert.




This second advert suggests that Coca Cola is an essential product especially for summer. The use of season can be very effective especially in this case as Coca Cola is considered a refreshing drink which is required more in summer than winter. However this advert cannot be used all year round which means another would have to be made for other seasons which costs more. This advert uses sounds that you would normally associate with summer and then after features the sound effects of a man drinking a product that is described as Coca Cola. This suggests that with the sounds that are normally associated with summer Coca Cola should be one of them. The sound effects, especially considering that this advert will usually be played in summer, make the product sound more appealing possibly resulting in higher sales as a result of this advert.