Filming and Editing Extra Footage

With similar light conditions to our original days filming we decided to go and get the extra footage we needed immediately. 

With the majority of the feedback suggesting that we filmed more of Adam running towards rather than away from the camera we had to improvise our camera angles. Due to the narrowness of the bridge Haran offered to climb on one of the supports for the bridge to get an alternative angle showing Adams face in more detail. 

Whilst Haran was there we also decided to try and get the brand name in once more. Our idea was that Adam ran past with the bottle stretched behind as if it was a relay baton like in the olympics, which Regenerate sponsors. This proved difficult to film as getting the angle of the bottle and the height right was crucial. After multiple takes we ended up with footage that we were happy with. When it came to the editing process however the bottle passed so quickly that the name was unreadable. This caused me to improvise and pause the clip for around a second, in time with the beat of the music, in order to make the brand name visible once more. 

Another suggestion we had was to shorten the starting sequence because for the first 25-30 seconds before the bottle was shown it didn't have the feel of an advertisement. We therefore solved to problems in one and filmed by filming the start sequence with Adam running towards the camera. This solved our problem of too much footage from behind the runner and also shortened the intro to give a feel as if it is an advert that you are watching. As the picture shows Adam is running towards the camera in our first scene. Unlike before this is know in colour, which was our original idea, to make sure the message of the advert is received by the audience. Adams face is also looking down in this scene which implies that he is struggling to keep going. 

Another Idea suggested by Mr Silverwood was a close up of Adam's face just before he drinks Regenerate. This would show signs of struggle and that the drink is vital for him to keep going. We decided to develop this idea further and to emphasise the hard work that exercising can be. We thought that Adam could wipe his forehead as if he was wiping sweat away before he replenishes it with a drink. We recorded this from many different angles but decided that a front on angle would be best to fully show the emotion. It also added a slightly more light hearted feel to our otherwise very serious advert but without going overboard because the energy drink adverts we analysed were often very serious. 

After we had filmed this extra footage we needed to insert it into our existing advert and edit. We didn't need to remove the colour or slow down the film at the start in order to satisfy the suggestions our class made. The main editing that we needed to do was the extra showing of the brand name towards the end of the advert. As can be seen in the picture above the clip is split so that the clip has the effect of pausing for 1 second. This results in the brand name being on screen for longer than it would be normally.