Making And Editing Our Radio Advert

Previously we had edited our products using iMovie software. However for our radio advert we had no images and needed to record a voice over for information that could not be provided through the use of images. We therefore decided to use Audacity.

The first job was to assemble all the files required for our advert. Once again we decided to use Avicci - Levels to continue the synergy throughout our campaign. Without the use of images though we had to find sound effects that portrayed a similar message. We therefore used sound effects such as footsteps, heartbeat and an "ahhh" to suggest that exercise is being conducted and also that a drink of some form is being consumed. We then needed to make sure our brand name and details were known by the listener. In order to do this we needed a voice over at the end of the advert. This was created in Audacity using the laptops microphone shown by the image to the right.

Now we had all the sounds that we needed to make our radio advert they needed to be added to Audacity and arranged to make an effective radio advertisement. The advert starts with the sound of footsteps suggesting that someone is running, which is similar to our TV advert, this point is then reiterated by the heartbeat sound effect which gets progressively louder to emphasise the runners struggle. Next the sound of someone drinking cuts in over the top which is then followed by the 'ahhh' sound effect to suggest replenishment and regeneration. After this our song begins with the lyrics "I get a feeling that I've never had before" This is similar to our main TV advertisement where these same lyrics feature whilst Adam is drinking.

Towards the end of the advert our voice overs begin to feature over the top of our soundtrack. This is when we encountered a problem as the soundtrack was louder than the voice overs. This made them difficult to understand and as this is an important part of the advert it was vital that we amplified the voice overs to make them clear for the listener to hear and absorb the information. After some experimenting we decided to make the soundtrack quieter so that the quality of the voice overs was not damaged by trying to make them too loud.

After Amplify had been applied

Before soundtrack had been altered.

Once the clips had been organised and edited to create our radio advert we decided to compress the file into an mp3 file format. This would be the most compatible format for radio stations which we decide to advertise on.

Our final advert shown in Audacity,