Creating a Website for Regenerate

A website is an important asset to an advertising campaign. Not only can it provide additional details on the Regenerate brand, it can also encourage customer involvement which shows that customers views are valued making your campaign more successful than another.

The website would be visited when the internet pop up advert is clicked. The only problem we had was due to our limited resources we could not host an actual domain name which we had already put on the drinks bottle label, advert and internet pop up. We therefore had to create a free website using weebly but with more resources and funding we would create regenerate.co.uk.

Our website can be visited at regenerateuk.weebly.com

Home

The website homepage is the first page that viewers will see when they come to the website. When our video has been uploaded it will be the viewable via our website. Their are also links to encourage visitors to follow/like Regenerate on our Twitter/Facebook pages. This will maximise the visitors to these respective pages.

Who We Fuel
This page contains information about the product and the athletes that benefit from us. By listing sponsors it suggests to any potential customers that Regenerate is a good quality product developed for the best and open to the public. Having worldwide sporting events will also help to establish Regenerate in a worldwide market even though our TV campaign is currently based in the UK. By including sponsors on our website their is a chance that they may return the favour therefore widening the viewers for our brand.

Participate

This page features an event called Sky ride in which Regenerate sponsors and provides drinks for. This gives the company a good reputation which is invaluable in advertising terms. Also giving drinks away at public events such as this gets the brand name out and known faster than any other form of advertisement. A link is also available on this page to the sky-ride website therefore benefiting both companies.

Keep Fit

This particular page contains fitness information for the general public to view. By giving this it enables our product to work at its full potential, which will impress customers and encourage them to keep buying the product. This is also a form of good customer service which many customers will reward with them buying our product regularly because they feel valued.

Contact Us
The final page on our website is a contact form which gets the details of customers as well as their thoughts of the product and ways in which they feel it could be improved. Market research is vital when it comes to advertising as a new product must be designed and marketed with the customer in mind, therefore resulting in higher sales. By entering you get entered in a prize draw which encourages people to enter because without this incentive they may not bother.