Codes and Conventions of Radio Adverts

Like all forms of advert we have researched there are many codes and conventions that appear in radio adverts.
Various conventions of Radio Adverts:

• A brief outline of the product/service
• Details about product/service
• Assosciation from other advertising forms (or clips from the main programme if TV programme is being advertised)
• Usually use a narrator
• Music of a similar genre to the radio station the advert features on
• Usually 30-40seconds