After we had finished filming and editing we showed our finished advert to members of our class and our teacher. This gave us feedback from members outside the project who gave honest views. As they are not involved with the task they do not get emotionally involved and give an alternative opinion which would in turn make our product appeal to a much wider audience.
Overall the feedback for our advert was good, however a general consensus was that the start of the advert was weaker than the ending. Mr Silverwood in particular was keen to point out that the start had little resemblance to an advert which we needed to rectify. He also said that we should include more shots of Adam running from the front rather than behind which would show more emotion in Adam's face. This was especially important after he'd just finished the drinking stage as showing his face would result in emphasising the effects that the drink had had. This effect would be doubled if facial expressions shots were shown before as well.
Taking these comments on board we decided that we would need extra footage in order to make the required changes. We therefore set out to film using the same props and costumes as before which would mean the continuity of our advert remained.
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