Radio Advert

This is our completed Radio Advert. It follows many codes and conventions of Radio adverts. Our radio advert lasts 33 seconds. This makes it long enough to get the message across but not too long that the viewers are bored and switched off when the important information comes at the end. The information at the end means that the brand name is fresh in the memory of anyone who listens to our advert. The use of our soundtrack is also effective. Not only does it create synergy throughout our campaign it is also a popular song which means our advert would be played on a radio station with a similar genre of music. This would mean our advert appeals to the largest number possible and also should someone hear our advert then they may associate it with that song whenever they hear it.