Feedback on Our Advert

After completing our adverts we uploaded them to youtube. By doing this our video is available to the public to view and comment with their views on our advert. It is important to obtain feedback so that we can look for ways to improve next time. From an advertising perspecitive feedback also allows the next advert that is produced to be more effective which could result in more sales for the company.

With our video on YouTube it is open for anyone to comment on. Commenting on YouTube means that the video is fresh in the mind of whoever is commenting making any feedback even more appropriate.

This screenshot shows the actual comments on our YouTube video for our full length advert. Overall the feedback is very positive mainly praising the use of the song to suggest the effects as a result of drinking our product. There was similar praise for our editing. The use of colour was praised as it also suggested a relation to the product. These two points are also reassuring for our ancillary products which use the same song and a similar theme involving colour.

One criticism we did receive through this form of feedback was a small continuity error in the bridge scene. 'rafaliscooltoo' suggested that in one scene Adam is sprinting and then after a cut it appears as though he is just setting off. Fortunately this could be easily rectified but shows the importance of feedback especially criticism.

In addition to the comments on the YouTube video we decided to use social media to get the views of friends on Facebook. Getting the views of a similar age to ourselves is important because our advert would likely appeal to our age range. The screenshot to the right shows the actual message sent through Facebook's messaging service.

Once again we found the general feedback to be positive. One message we received was:
"The song choice for this advert is very effective, as it literally makes people feel good, so it portrays a positive message with the energy drink. The use of close ups are extremely effective, as it shows emotion which helps us as an audience relate to the actor. Also, the Olympic logo at the end adds a good touch to the advert as makes people want to buy your drink because if athletes buy it, then it would be good enough for everyone else. However if i had any constructive criticism it would be to cut to the beat of the song."

Once again the song choice is praised for the positive feeling that it gives the viewer, which implies our drink has a similar effect. There was also praise for our end of advert picture, something mentioned in a YouTube comment, which gives a professional feel. One small criticism was that the cuts weren't to the beat of the music. This may be the case but it would be difficult to make this happen due to the length of the clips not being as long as the time in between the beat changes in the song.

Another comment we received was:

 "The combination of the slow motion shots and the change of pace in the song are very effective, as together, they highlight the runners struggle to perform. The transition from black and white to colour is also effective, as it portrays a positive vibe to your consumers."

This comment praises the slow motion part of the advert and the way the song also changes pace at this point suggesting the struggle in performance. This is good to hear as it is the effect we desired in order to suggest the positive effect that Regenerate has. More praise was received for the use of colour and it suggesting a good positive feeling to the viewer.

In general the feedback for our advert was positive. However more important than positive feedback is the constructive criticism received. Both critical points of view refer to the editing of the advert, one suggesting a small continuity error and the other suggesting the editing should fit with the music better. These points will be considered when producing our next product. Also when producing our next advert we will both have more experience in editing, which we didn't have when entering this particular project.

Overall we are very pleased with the way our advert has been received, especially the praise for the colour scheme idea which we thought would be effective in the planning stage. More importantly however is the fact that everyone who has viewed our advert immediately got the message which means our advert is effective in suggesting that Regenerate can benefit your workout.