Short TV Advert

This is a shorter version of our advert. It contains all the information needed to advertise the product sufficiently but is shorter than the other advert. This advert is under 30 seconds which would save a considerable amount in advertising costs yet still achieving the same effect. The advert features the same song, clips and editing techniques as the main advert making it instantly recognisable. It also has text diverting viewers to the website to view our full length advert if they have not yet seen it. By sending people to the website the company would benefit from more, effectively free advertising from the content on the website. When shortening the film we have not altered the narrative in anyway, even though this is under half the length of the full version, this means that even if people do not view the full advert they can watch this and still get the message portrayed.