What Have You Learned From Your Audience Feedback?

Once we had completed our adverts we posted them to YouTube where we could receive any feedback. As can be seen in my earlier post we also used social networking sites, such as Facebook, to extend any potential feedback we may receive. We concentrated on getting feedback on our full advert because the shorter advert contained the same footage just cut down.

Overall our feedback was fairly positive. We received praise for our song choice and our easily understood narrative, due to the colour effects. This suggests that our advert would be successful if launched for real as the message showing the effects of the drink were easily understood and the advert would be remembered due to the popularity of the song.

However we didn't learn too much from our positive feedback. It was more important to receive any criticism on our advert so that we could learn for our next production. One criticism was a small continuity error in the bridge sprint scene. At one point Adam is sprinting and then after a cut it appears as though he is just starting. This small editing error could be easily rectified and would be something to consider next time we make an advert because even little errors could prevent people from buying our product.

Another small criticism we received was also an editing issue. It was suggested that the cuts on the bridge could have fit in better with the beat of the music. We agree with this point as it would make the advert flow better and as a result more effective. However this was something we did try to achieve but found difficult due to the varied lengths of clips we filmed. This is something to bear in mind next time we produce an advert as we would have to think further ahead in the filming process so that we cover every eventuality.

Both criticisms on our full advert were down to editing errors. This may be down to both me and Adam having little experience in editing before we made our advert. As a result next time we would have more experience in editing than before this project.

We also received feedback on our ancillary projects. Our Internet pop up advert was well received as it contained many features of existing Internet pop up adverts. One small criticism was that it could become quite repetitive as the 'Prolong Your Workout' is on a constant loop. This could have a negative effect as consumers may deliberately avoid our product as a result, however as can be seen with GoCompare adverts repetitive and annoying adverts can be effective.

Overall we were encouraged by the positive reception that we received in our project. However we have learnt to be more thorough in our next project, especially in the editing process where the two small errors were pointed out.