How Effective Is The Combination Of Your Main Product and Ancillary Tasks?

An advertisement campaign is much more effective if it consists of more than just a TV advertisement. We therefore made many ancillary tasks to accompany our two adverts. Our ancillary tasks consist of;

• A Radio Advert
• Sponsorship Sequence for ITV weather
• Internet Pop Up Advert
• Mobile App Pop Up Advert
• Magazine Advert

As well as the above ancillary products we have also made a website, Facebook and Twitter pages for our product.

Throughout all of these adverts we made sure that we maintained a similar theme. This theme consisted of our colour scheme which was an orange that faded to white on the images and animations. This colour theme is also present in our film products where the product brings colour back into the shot. This is present in all our filmed adverts and can be related to our images and animations. Sound was also very important throughout our advertisement campaign. Obviously sound is not present in the images and animations but in the radio advert, sponsorship and TV adverts the same soundtrack is used. The same actor, Adam, was also used in all of our filmed products. By using a similar theme we created synergy throughout the campaign. This association makes the brand name more likely to be remembered by the public who are exposed to the advert, especially as they come into contact with the advertising more often than if we just made a TV advert. A much wider audience is also reached through the vast range of ancillary tasks on a number of different media platforms. If launching this campaign for real there would be cost implications and we would therefore have to choose between which ancillary products to launch with our main TV advertisement. By having an association between all of our products we have made them interchangeable making for an effective campaign.