Full TV Advert

This is our final full advert. I believe that it follows many conventions of adverts that make it successful. When analysing energy drink advertisements for our research a reoccurring theme was a visible effect that drinking the product will have. Our advert meets this through the changes of colour, tempo and the music getting louder. Our advert is also effective at showing which brand the advertisement is for. We got many close ups of our product including the slow motion which gives the brand name plenty of time on screen which is important especially when launching a new product. This particular advert may be shown for a week in order to get the name and advert known and then we would switch to the shorter version which would save money. This advert would be available to view on the Regenerate website. The end of the advert contains brand name, website and our sponsoring of London 2012. I chose the London 2012 sponsor over the others due to the nature of the advert being running which is an olympic discipline and also the shot where 'Prolong Your Workout' appears has similarities to that of a relay baton change.