Authenticity is key in any advertisement to make it believable and therefore encourage viewers to buy the product being advertised. It was therefore vital that we made the actor in our video look like an average man going for a run as his form of exercise. As you can see from the picture Adam, the runner in our advert, is wearing clothing that would be familiar to any casual runners who view the advert. By making the advert as realistic and authentic as possible the effects that the drink has in the advert also seem realistic which could result in higher sales and a successful advertisement campaign. Snow is also on the ground which we used to our advantage as it makes the effects of the product look even greater as cold, wintery conditions are often the hardest to exercise in.
The picture to the left shows the iPhone being used as music for the runner to listen to whilst exercising. This adds to the authenticity as many people listen to music as motivation whilst exercising. This motivation factor is also key in selling the product as it suggests to the viewer that Regenerate can keep you going even when the music can't. Also it fits in with the soundtrack of the advert and that is the song that the runner is listening to in order to keep going. 
In order to make the advert as professional and as effective as possible we needed to show the product so that viewers knew what was being advertised and what product to buy. Therefore we had to create a label to put on the bottle for the close up shots of the bottle. This label contained the Regenerate logo as well as the usual information found on drinks bottle labels. The label is colourful which is also a form of advertisement in itself as customers may be attracted to the colour of the product on the shelf. It is also a colour scheme used for other advertisements of this product so that consumers may begin to associate the colours of Regenerate whenever they see them if they are exposed to the campaign for long enough.
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