Filming Our Advert

Equipment Required For the Days Filming

Picture showing Haran set
up the tripod before we started

• Creative Vado HD Camera - for filming main shots
• Casio High Speed Exilim EX-FH20 - for filming close up slow motion drinking
• Adjustable Camera Tripod - to avoid camera shake which could cause an unprofessional feel
• Correct Clothing - to add authenticity and continuity should we need to film on more than one day
• AA Batteries (Including spares in case they ran out) - for slow motion camera
• Props (such as iPhone holder, headphones and bottle with label attached as shown in Costumes and Props post)

We decided to film our advert chronologically, in other words as it would appear in the final product. This allowed us to picture the final product in the filming stage and film from as many different angles as possible to ensure that we had covered every eventuality. After recording the inital running sequence, before Adam had drunk Regenerate, we set about filming the slow motion drink.


Haran, as Camera 2, was in charge of filming the slow motion part of the video. I directed him to film as close as possible to get the brand name as large as possible and making it easily readable. Despite this we wanted to show Adam actually drinking the drink to make sure that the viewers know that drinking the drink has had an effect later on in the video. We also wanted to show Adam's face so people could see that he'd been exercising for a long period of time and yet he still had the energy to sprint afterwards thanks to our energy drink.


We did have a few problems however. First pictured left was the cameras heavy battery consumption. Even after a few seconds of filming we were getting low battery messages. This was inconvenient and even though we had planned in advance and brought spare batteries this was still not enough as we didn't have the quality of film we desired when we viewed it whilst editing.
This meant we had to film the slow motion part again. For continuity we made sure Adam wore the same clothing and also refilled the bottle to the same level as when we started. The picture on the right show the filming of the actual footage we used in the final product. The only problem was it was brighter when we returned to film the slow motion part something we would have to tackle in the editing process.


After we had filmed the slow motion part we set about the sprint across the bridge to finnish our advert. Our first issue was the fact the bridge was the only route across a certain path. This meant that should we encounter any pedestrians then we had to stop filming and let them get out of shot. This made filming difficult especially as we wanted no one else in the shot to give the effect of isolation to exaggerate the effects of Regenerate. The narrowness of the bridge also meant there was not enough room for a panning shot. This would have emphasised the extra speed Adam had gained as a result of the drink. We therefore decided to do lots of different shots in short bursts. Then when we came to editing we could use fast changes of scene which would give viewers the impression of the speed he was going as a result of the drink.

At the end of the bridge we decided that Adam should finnish as if he was racing. This would once again show the speed in which he was going and that Regenerate brings out your competitive side. Also by doing such a finnish it would imply that Regenerate can give you the edge when you need it. The picture on the right shows Adam trying to do the finnish. After a few takes Haran showed Adam how to make it look realistic which Adam took on board and we had the effect that we desired.



For the ending shot we had originally decided that we would cut to a picture. To keep our options open however and a brainwave I had whilst filming the above shot I thought it would be good if after Adam had run past the bottle would appear on the railings behind him. This would however go against continuity but that was not an issue if this was executed properly. However due to the round nature of the top of the railings it was difficult to hold the bottle steady. We had to get Haran to hold the bottle at the bottom and film above his hand. After this we thought that our original idea would probably be more professional, but we left this decision until later in the editing process.