Analysing Internet Pop Up Adverts

Good advertising campaigns have more than one form of advertisement. To supplement our TV advertisement we decided to make an internet pop up advert. In order to create an internet pop up advert that would grab the attention of the viewer we needed to analyse current internet pop up adverts in order to help us create the best possible pop up advert.

Advert 1

This first internet pop up advert was seen on sticksports.com. This is clever placement as many visitors to this particular website are likely to have an interest in sports, which is what this pop up advertisement is about. This advert doesn't immediately jump out at the viewer however the use of a question is interesting as it engages anyone who sees it making them feel valued and therefore more likely to click it. This particular advertisement isn't animated which we originally associated with internet pop up adverts. However the question used is just as a effective as it implies if you do like rugby league then clicking this link may be of interest to you.

Advert 2

The second pop up advert was found on a youtube converter site. This is likely to be used by the masses which is reflected in the advertisement shown which is fairly general and may interest a large number of viewers. This has small animations on the important information which makes it stand out and grabs your attention. Then once it has grabbed the users attention it then makes them think about the information on the advert making them more likely to click on the link. 

Advert 3

This pop up advert is a small flash movie found on the official premier league website. Barclays are a sponsor for the premier league which makes it a good place to put the advert. This advert features a windscreen wiper cleaning a screen and as it does so information appears about barclays and their service. The movie plays twice before finnishing with the final picture, shown on the left, which then stays until navigated away from the page. The animation is useful in grabbing the attention of the viewer but with so much information is only going to appeal to a small number of viewers.