Internet Pop Up Advert

After viewing various different pop up adverts we had come up with an idea for our own. From our research we decided that the simpler and eye catching pop up adverts are the most effective.

We wanted our advert to be instantly recognisable. Therefore we decided to keep a similar colour scheme but one that stood out more than the one on our label. We stuck with the fading effect because not only is that similar to the effect on the bottle label, it also fits in with our TV advert which involves colour fading out of the workout. We did change the yellow to an orange which is brighter and more likely to stick out on websites, especially those that use dull colours.

We also wanted the website to appear on the bottom of the advert. This would get our brand name out to the world and also even if the user didn't click on the advert they may notice it and the website along the bottom and visit it another time. We also wanted to use the stick man used on the bottle as a part of the logo for the Regenerate brand. This would help to make our brand more recognisable and more renowned.

As far as information on the website goes we decided to keep it simple as too much information can cause viewers to become disinterested especially if the information does not apply to them. We decided to use 'Prolong Your Workout.' This particular saying links into our advert in which our runner prolongs his workout by drinking Regenerate.

Originally we wanted the a small stick man, similar to the one featured on our logo, to run across the advert before pausing and then continuing to the end. This would also act as a reference to our advert as well as making our advert stand out even more. After the man had ran across we wanted our 'Prolong Your Workout' saying to appear. However this turned out to be difficult to make it look like a proffessional advert and we thought it may put people off if our brand was percieved to be unproffessional. We therefore changed it and decided that we would make the 'Prolong Your Workout' grow and shrink in order to catch the viewers attention.    

This is our finnished pop up advertisement. When clicked it will link to our website. The only slight issue is that this advert was made before we made our website, which we had to make using Weebly due to the costs of hosting your own website. The animation grabs the attention of anyone who sees it. After a while it could be considered annoying but we have seen with adverts, such as gocompare, that this can sometimes be affective.

If we were to publish this onto the internet then we would target sports websites, possibly ones that we have sponsored. This would achieve the maximum number of people in our target audience without spending vast amounts publishing it on many websites.