Testing the Slow Motion Camera

Whilst developing our ideas we had the idea that the protagonist of our advert would replenish his energy in slow motion. This would give the maximum time for our brand name to be shown on screen, and applying the hypodermic model would result in our brand name being absorbed by the viewer. It would also emphasize the effect that the drink has on the protagonist as the rest of the advert is not only in normal speed but he would be sprinting which suggests a vast improvement in performance as a result of the energy drink.

We thought it would be best to test the slow motion camera before deciding on whether we would use it in our advert. This particular test was filmed at 1,000 fps and shows the flicking of the earlobe.