As we had to advertise a brand new product we needed to find a product that we could rebrand easily as we could not actually make a brand new product. Originally we had a bottle of beer, made in a year 11 science lesson, that we could brand and advertise. After playing around with a few ideas and viewing current alcohol advertisements we decided that it was an idea we would be interested in due to the humour element in many current beer advertisements. However as we struggled to think of an appropriate brand name and upon discovering the additional regulation codes that need to be applied with alcohol advertisement we decided to rethink our ideas.
We decided to continue with the food and drink theme due to the fact that it could be rebranded at little expense. Our next idea was an energy drink.
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