Analysing Energy Drink Advertisements

This advert for Lucozade Sport Lite is an example of advertising for a similar product to ours. This advert features people taking part in sporting exercise by themselves. The advert is suggesting that their product is the motivation to push yourself to the limit when you need it most. This makes the viewer believe that this product is effective enough to give them the energy to keep exercising.
This advert is very product orientated. It focuses on the effect the product can have on the consumer and the features of the product, such as the fact it only has 50 calories. The advert uses a variety of camera angles throughout. Many of these camera shots are long shots in order to set the scene. There are three different scenes featuring three different exercises. The long shots emphasize the fact that they are all alone and need lucozade to keep them going. The camera shot only changes to a close up when the product is involved. In two of the scenes it is a close up of the product being drunk in order to keep the athletes going. These shots reitterate the effectiveness of the product and also show the product to the customer so they know what product is being advertised. The other scene is a medium shot of a swimmer and the lucozade bottle on the side of pool. Without drinking a voice says "just two more lengths." This suggests that the lucozade can motivate you to keep going as the taste is good enough to wait for. There is fairly little editing in this advert apart from the changes of scene. This makes the advert more realistic and therefore makes the viewer believe the effects of this product are real.   
This advert grabs human interest through the effect that using this product will have. It is a situation that most people can relate to whilst exercising, as a result of this it means they are more likely to consider this product as they believe it can help them next time they are exercising. With no celebrity sport stars involved it helps viewers to relate to it as they are just ordinary people exercising and enhancing their workout with lucozade. The tag line at the end of the advert "Improve Your Workout" backs up the message portrayed throughout the advert and suggests to the viewer that this is the product they need to take their workout to the next level.