Analysing Energy Drink Advertisements

This is an advert for another energy drink, Powerade. This advert uses celebrity endorsement in the form of Wayne Rooney. This helps to promote the product as viewers will associate Powerade with Wayne Rooney whenever they see him. Also as he is an athlete performing at the highest level it suggests to the viewer that it is good enough for Rooney so its good enough for everybody else.
This is another product orientated advert concentrating on the positive effect this product will have on your performance. The advert is Rooney versus himself with the only difference between the two being one drinks Powerade and the other drinks just water. There are three different scenes. The first being a contest for the ball in the middle of the pitch. This is won by the Rooney who drank Powerade before he started suggesting that if drunk before playing it will help you straight away. The second scene is the Rooney who drank water before the start scoring a goal, emphasising the similarities between the two of them. The final scene is Powerade Rooney scoring whilst the other Rooney can only watch from the floor. This gives the impression to the viewer that Powerade will allow you to perform for longer than is possible without. The sound in this clip is mainly the narrator towards the end describing the product further to back up the images being shown. The camera shots are mainly medium to long shots in order to show both players and the effect that the product is having. The close ups appear when drinking the two different drinks. This informs the viewer of the differences between the two Rooney's and also shows the product for the first time. Apart from the quick changes there is fairly little editing in this scene to emphasise the simplicity of the scene and the realism of the effect the product can have.
The final shot is of the Powerade bottle on top of a sports bag. This is supports the tag line "Sports kit for your insides." This line suggests that Powerade is as essential as your sports kit, something which you would not play without. This is trying to encourage the customer into a repeat purchase suggesting that it is irreplaceable.