Creating Our End Of Advert Picture

In order to get the brand name well known we need to show our product as much as possible. We therefore decided to create a picture to go at the end of the advert showing the product. As a main theme in our advert was to bring the colour back into the workout we decided to continue this for the end of our advert. We decided to have the background in black and white and the product in colour, this would make the product stand out more as well as continue the theme of the advert.

This first picture is our product laying on the rocks that we would use for end of our advert. This picture was taken on Adam's iPhone because he could then use the 'ColourSplash' app to edit it to our specification. 

This screenshot shows the editing process. At this particular stage the picture has no colour at all. This would meet our criteria for continuing our colour theme but did not make our product stand out. Adam therefore shades the part of the image that we want to be in colour. The picture on the right is the finished picture and is the one we will use.

Internet Pop Up Advert

After viewing various different pop up adverts we had come up with an idea for our own. From our research we decided that the simpler and eye catching pop up adverts are the most effective.

We wanted our advert to be instantly recognisable. Therefore we decided to keep a similar colour scheme but one that stood out more than the one on our label. We stuck with the fading effect because not only is that similar to the effect on the bottle label, it also fits in with our TV advert which involves colour fading out of the workout. We did change the yellow to an orange which is brighter and more likely to stick out on websites, especially those that use dull colours.

We also wanted the website to appear on the bottom of the advert. This would get our brand name out to the world and also even if the user didn't click on the advert they may notice it and the website along the bottom and visit it another time. We also wanted to use the stick man used on the bottle as a part of the logo for the Regenerate brand. This would help to make our brand more recognisable and more renowned.

As far as information on the website goes we decided to keep it simple as too much information can cause viewers to become disinterested especially if the information does not apply to them. We decided to use 'Prolong Your Workout.' This particular saying links into our advert in which our runner prolongs his workout by drinking Regenerate.

Originally we wanted the a small stick man, similar to the one featured on our logo, to run across the advert before pausing and then continuing to the end. This would also act as a reference to our advert as well as making our advert stand out even more. After the man had ran across we wanted our 'Prolong Your Workout' saying to appear. However this turned out to be difficult to make it look like a proffessional advert and we thought it may put people off if our brand was percieved to be unproffessional. We therefore changed it and decided that we would make the 'Prolong Your Workout' grow and shrink in order to catch the viewers attention.    

This is our finnished pop up advertisement. When clicked it will link to our website. The only slight issue is that this advert was made before we made our website, which we had to make using Weebly due to the costs of hosting your own website. The animation grabs the attention of anyone who sees it. After a while it could be considered annoying but we have seen with adverts, such as gocompare, that this can sometimes be affective.

If we were to publish this onto the internet then we would target sports websites, possibly ones that we have sponsored. This would achieve the maximum number of people in our target audience without spending vast amounts publishing it on many websites.

Analysing Internet Pop Up Adverts

Good advertising campaigns have more than one form of advertisement. To supplement our TV advertisement we decided to make an internet pop up advert. In order to create an internet pop up advert that would grab the attention of the viewer we needed to analyse current internet pop up adverts in order to help us create the best possible pop up advert.

Advert 1

This first internet pop up advert was seen on sticksports.com. This is clever placement as many visitors to this particular website are likely to have an interest in sports, which is what this pop up advertisement is about. This advert doesn't immediately jump out at the viewer however the use of a question is interesting as it engages anyone who sees it making them feel valued and therefore more likely to click it. This particular advertisement isn't animated which we originally associated with internet pop up adverts. However the question used is just as a effective as it implies if you do like rugby league then clicking this link may be of interest to you.

Advert 2

The second pop up advert was found on a youtube converter site. This is likely to be used by the masses which is reflected in the advertisement shown which is fairly general and may interest a large number of viewers. This has small animations on the important information which makes it stand out and grabs your attention. Then once it has grabbed the users attention it then makes them think about the information on the advert making them more likely to click on the link. 

Advert 3

This pop up advert is a small flash movie found on the official premier league website. Barclays are a sponsor for the premier league which makes it a good place to put the advert. This advert features a windscreen wiper cleaning a screen and as it does so information appears about barclays and their service. The movie plays twice before finnishing with the final picture, shown on the left, which then stays until navigated away from the page. The animation is useful in grabbing the attention of the viewer but with so much information is only going to appeal to a small number of viewers.



Costume and Props

Authenticity is key in any advertisement to make it believable and therefore encourage viewers to buy the product being advertised. It was therefore vital that we made the actor in our video look like an average man going for a run as his form of exercise. As you can see from the picture Adam, the runner in our advert, is wearing clothing that would be familiar to any casual runners who view the advert. By making the advert as realistic and authentic as possible the effects that the drink has in the advert also seem realistic which could result in higher sales and a successful advertisement campaign. Snow is also on the ground which we used to our advantage as it makes the effects of the product look even greater as cold, wintery conditions are often the hardest to exercise in.

The picture to the left shows the iPhone being used as music for the runner to listen to whilst exercising. This adds to the authenticity as many people listen to music as motivation whilst exercising. This motivation factor is also key in selling the product as it suggests to the viewer that Regenerate can keep you going even when the music can't.  Also it fits in with the soundtrack of the advert and that is the song that the runner is listening to in order to keep going.

In order to make the advert as professional and as effective as possible we needed to show the product so that viewers knew what was being advertised and what product to buy. Therefore we had to create a label to put on the bottle for the close up shots of the bottle. This label contained the Regenerate logo as well as the usual information found on drinks bottle labels. The label is colourful which is also a form of advertisement in itself as customers may be attracted to the colour of the product on the shelf. It is also a colour scheme used for other advertisements of this product so that consumers may begin to associate the colours of Regenerate whenever they see them if they are exposed to the campaign for long enough. 

  



Final Planning Before Filming

Cast
Adam Dean - Main Protagonist, Runner

Crew
Christopher Dean - Director, Camera 1 (Creative Vado HD) and Editor
Adam Dean - Editor
Haran Timana - Camera 2 (Casio High Speed Exilim EX-FH20)

For our AS media coursework our group made a video called 'Parity.' Given the success of this we decided to keep our roles for this years coursework the same as we had experience in our given roles. Despite a few members going their separate ways we didn't have much trouble in organising for filming. Adam, who played the murder victim in last years film, stayed in his acting role due to his success in this field last year. In last years piece I was in charge of camera 2. With Haran, who did camera 1 last year, leaving to make a music video I decided to take up the role of camera 1 as well as director. Haran offered to help out on the day of filming and as someone who had expressed a keen interest in the slow motion camera, having used it in his own A2 coursework, we decided that he would be best suited to film with this particular camera. Our only problem came when deciding who would edit our video. Last year our video was edited by Sam who had now left to create a video game for his coursework. Neither me or Adam had any great experience in editing but Adam expressed his enthusiasm so we decided it would be a joint effort with Adam doing the majority.

As Haran had offered to help out we needed to decide on a time to film when we were all free. As we had media studies on a Wednesday morning it seemed an ideal time considering we all had the afternoon off should we need it. We had provisionally set a date of 15th February, however when it snowed the week before we thought that it would emphasise the effect of the drink if it was visibly cold as that is when it is hardest to exercise for obvious reasons. We therefore brought it forward a week to Wednesday 8th February and started filming.

Pre Production - Storyboards

Before thinking about filming we decided to create a storyboard to get our initial ideas onto paper so that we could plan more thoroughly scene by scene. Although still in the early stages it allowed us to think in more detail about the final product. By using images and a brief description there is a clear indication of what we wanted to achieve at this stage of planning with the first scenes shown on the left and the later scenes below.

As you can see the storyboards show a male protagonist exercising. As he begins to tire the colour fades from the advert until he stops. He then starts drink the 'Regenerate' energy drink which returns the colour. He then sets off again showing an obvious improvement on before and then to finnish the advert we will have a close up of the product clearly showing the brand name in order to get the name out to the viewers.

   

By preparing the storyboards it allowed us to think of any props that we would need when we came round to filming. We wanted the runner to be wearing headphones as if the runner was listening to the soundtrack featured on the advert. We also wanted him to dress in the typical exercising clothing in order to make our advert as authentic as possible.

Testing the Slow Motion Camera

Whilst developing our ideas we had the idea that the protagonist of our advert would replenish his energy in slow motion. This would give the maximum time for our brand name to be shown on screen, and applying the hypodermic model would result in our brand name being absorbed by the viewer. It would also emphasize the effect that the drink has on the protagonist as the rest of the advert is not only in normal speed but he would be sprinting which suggests a vast improvement in performance as a result of the energy drink.

We thought it would be best to test the slow motion camera before deciding on whether we would use it in our advert. This particular test was filmed at 1,000 fps and shows the flicking of the earlobe.