Codes and conventions of Adverts:
- Using a celebrity to sell the product: John Smiths – Peter Kay
- Been unusual: Cadburys gorilla advert.
- Brand name advertised over and over.
- Using a popular song to sell....boots "Hear come the girls” whenever you hear it you think of them.
- Catch tag lines such as Haribo "Kids and grownups love them so".
- Fear factor: if you don't use this he wont love you, used in health products
- Using guilt, life insurance use this don't leave loved ones without anything.
- Shot styles....close up on face of person Charity's use this.
- Creating a mini series: BT adverts. This makes them instantly recognisable and rememberable
Advertising Tends to follow a basic format - a slogan or a striking imade catches our attention, the body of the ad contains factual information about the product, and a pack shot or logo reinforces the brand indetity. The combination of these elements, even though the advert is viewed for a matter of seconds, leaves us with an impression of the values that are attached to that brand, and a sense of the target audience.
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